Conversion Rate Optimization (CRO)

Conversion Rate Optimization (CRO) focuses on increasing the percentage of website visitors who take the desired action, such as making a purchase or filling out a contact form. CRO involves analyzing user behavior and making data-driven changes to improve conversion rates.

• User Behavior Analysis: Using tools like heatmaps and user recordings to understand how visitors interact with your site.
• A/B Testing: Running experiments to test different versions of web pages and identify the most effective ones.
• Conversion Funnel Optimization: Streamlining the user journey to reduce friction and increase conversions.
• Performance Tracking: Monitoring key metrics to measure the impact of CRO efforts.